Founded on the dedication to find the purest natural ingredients, Innisfree is the first All-Natural Brand from Korea. Many of the ingredients such as Green Tea, Volcanic Clay, and Camellia, are sourced from pristine Jeju Island, a volcanic island situated off the coast of the Korean Peninsula. Since 2003 Innisfree has launched various environmental campaigns to promote recycling and reducing carbon emission. If that's not enough to convince you, Innisfree simply impresses due to highly effective natural products at affordable prices. So you can really feel good about this brand on all levels :-)